Web Analytics Engineer (f/m/d)

About the job:

We are the brand for forward-thinkers. We celebrate challenging conventions and shaping the future of electric mobility. We focus on the essentials to bring perfection to customers. We make urban life more enjoyable and entertain our customers with new impulses.

Ever since smart exists, we rewrite the automotive industry’s rulebook. In the 1990s, we undermined the predominant philosophy of ‘bigger is better’ and designed a revolutionary car. Since 2020 we are the first car enterprise that switched to 100% electric! We aim to transform into a leading player in urban premium, electric & connected mobility provider.

Are you a forward thinker too? Then join us now!

We are looking for a Web Analytics Engineer to join our Data & Analytics Team. The role can be performed remotely from within Germany, with regular visits in our Stuttgart HQ.

Your responsibilities:

Web Tracking implementation:

• Create web analytics implementation concepts and technical specifications
• Understand business goals and convert them into data collection
  
  

requirements (dataLayer)

• Implement data tracking via tag manager required for accurate data collection
• Implement 3rd party scripts required for marketing campaigns
  
  

(Facebook, Google Ads, etc)

• Continuously increase reliability of web data collection
  
  

KPIs, web data use cases, data platform support:

• Governance for web related KPIs
• Supporting advanced web data use cases like A/B testing,
  
  

personalization, attribution logic

Supporting data platform team with relevant web metrics & KPIs

What you bring along:

• Bachelor degree or above in e-commerce / digital media / computer science / economics, or engineering
• 5+ years of experience in Digital Analytics focused on Lead Generation, e-Commerce and/or CRO
• 5+ years of hands-on data experience, with demonstrated increase of responsibilities over time.
• Solid understanding of state of the art digital analytics
• Understanding business goals and converting them into data collection requirements
• Creating implementation concepts and technical analytics specifications
• Implementing the tracking through the tag manager required for accurate data collection
• Knowledge of data & analytics toolchain such as Adobe Analytics / Adobe Experience Platform,
• Skills in setting up tracking concepts, solution designs and implementation instructions
• Basic experience with technologies such as JavaScript, HTML, CSS, Regex
• Proven ability to quickly earn the trust of peers and key stakeholders; mobilize and motivate teams
• Set direction and approach, resolve conflict, deliver tough messages with grace, execute with limited information and ambiguity
  
  

Good written and oral communication skills in English, fluent in German or Mandarin or other European is a plus

We're building a workplace where amazing people like you can do their best work. Together with us, you enjoy the agile working atmosphere with cross-European responsibilities.

We're creating a culture where personal and professional growth are as important as business growth. Together with us, you will build a diverse and inclusive environment where you feel you belong to.

We empower you to have ownership over work that directly impacts business. Together with us, you move fast and learn even faster; we emphasize on people and diversity.