Marketing Intelligence Analyst

Job Description

This position is responsible for conducting sophisticated analysis of both internal and external databases to generate insight for Global and Regional Marketing Programs. This includes developing statistical models in order to develop a deeper understanding of customer behavior and use the data to drive marketing strategies and meet business goals. This position will also be responsible for direct marketing campaign analysis that including digital and face-to-face and will be involved in analytical consulting, customer research, and segmentation analysis.

Principal Responsibilities

• Generate data driven insights and recommendations using analytic tools to develop business and marketing analytics for Marketing strategy, programs and campaigns
• Analyze customer purchase/transaction patterns to surface customer trends and demand generation opportunities by using statistics/predictive modeling
• Analyzes external lists for new customer opportunities
• Maintain and improve database technologies and processes for existing projects and processes to measure marketing program performance and enrich business / market intelligence.
• Design and implement tests to measure the effectiveness of marketing communication strategies
• Conducts post-execution campaign analysis to identify best practices, interpretation and recommendations, and opportunities for campaign improvement
• Analyze long term trends to discover opportunities for improvement in marketing programs
• Provide consultation to business partners on designing and measuring data-driven marketing programs
• Partner and collaborate with Marketing and Digital teams
• Maintain an ongoing understanding of business, digital and marketing goals as a foundation for thoughtful business information solutions
• Maintain expertise in database technologies
• Fulfills responsibilities while exhibiting Agilent values at all times
  
  

Qualifications

• 4+ years of experience in Marketing and/or Digital analytics
• Bachelor’s degree in marketing, science/engineering, statistics, analytics, or related field; MBA preferred
• CRM-related experience (SAP and/or Salesforce.com preferred)
• Proficient in Office 360
• Experience with Adobe Analytics and/or Adobe Customer Journey Analytics
• Proficient in Google Analytics (GA4) preferred
• Strong communication skills and the ability to process and present vast amount of data into meaningful information.
• Excellent organizational skills, the ability to handle multiple tasks simultaneously, and the ability to work both independently and as part of a team
• Strong collaboration and partnering skills, the ability to work with a diverse group of individuals and influence change
• Effective project management and organizational skills
• Works well with a diverse group of individuals throughout a global organization
  
  

Additional Details

This job has a full time weekly schedule. It includes the option to work remotely. Applications for this job will be accepted until at least November 18, 2024 or until the job is no longer posted.

The full-time equivalent pay range for this position is $87,600.00 - $164,250.00/yr plus eligibility for bonus, stock and benefits. Our pay ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. During the hiring process, a recruiter can share more about the specific pay range for a preferred location. Pay and benefit information by country are available at: https://careers.agilent.com/locations

Agilent Technologies, Inc. is an Equal Employment Opportunity and Affirmative Action employer. We value diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, religion or religious creed, color, gender, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, protected veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation and will not be discriminated against on these bases. Agilent Technologies, Inc., is committed to diversity in the workplace and strives to support candidates with disabilities. If you have a disability and need assistance with any part of the application or interview process or have questions about workplace accessibility, please email [email protected] or contact +1-262-754-5030. For more information about equal employment opportunity protections, please visit www.agilent.com/en/accessibility.

Travel Required:

Occasional

Shift:

Day

Duration:

No End Date

Job Function:

Marketing