Head of Marketing (m/f/d) Motorcycle

• 30 days of vacation
• Business Bike
• Edenred
• Flextime arrangement and time tracking
• Company pension scheme including employer contributions
• Company savings plan
• Employee discounts for company products, e.g., motorcycle helmets
• Free rental service for motorcycle helmets
• Employee promotions via ticket printer
• Free parking
• Contribution to gym membership
• Cafeteria, vending machines, water dispensers, and weekly fresh fruit
• High occupational safety standards and air-conditioned workplaces

• Manage, mentor, and inspire the marketing team fostering a collaborative environment while ensuring high performance and personal development
• Define and execute the strategic marketing plan for key markets of the Motorcycle division
• Work with the regional sales team and distributors to build and execute high-impact digital campaigns, events, and creative initiatives tailored to local markets. Ensure strong alignment with our global standards and local optimization
• Oversee and align marketing efforts across direct and indirect markets ensuring a global marketing vision while balancing in-market execution
• Track, analyze, and optimize performance across all marketing programs, making real-time adjustments to maximize impact and ROI
• Build deep relationships with sales and product leadership teams, ensuring that marketing efforts are fully integrated into broader business objectives
• Lead the full-funnel media investment and optimization to drive brand visibility, engagement, and conversion
• Ensure the brand’s message is communicated consistently across all channels, driving awareness and creating long-term customer loyalty as well as new customer acquisition
• Ensure content strategy and the development of digital creative assets (photo, video, copywriting) provides cohesive brand messaging across all platforms

• several years of experience in a senior marketing role in the Motorcycle, sporting goods, sportsweare or active lifestyle industries, with a track record of successful brand management and growth
• Experience in event marketing, sports marketing, and or luxury/premium marketing is a plus
• Experience in managing budgets and projects
• Solid digital marketing experience with a strong understanding of omnichannel marketing (e-commerce, retail, wholesale), market trends, consumer behavior, and competitive dynamics
• Demonstrated ability to develop and execute strategic plans, analyze data, derive insights, and make informed decisions to drive business results
• Data-driven mindset, with a proven ability to track, measure, and optimize marketing performance
• Hungry, humble, and smart: a strong desire to grow, a collaborative spirit, and a strategic, data-driven mindset
• Leadership and team-building skills, with the ability to inspire and motivate
• Fluent in English, German knowledge will be considered a plus
• Ability to balance both strategy and hands-on execution in a fast-paced environment
• Passionate for Motorycle

In case of any inquiries, please feel free to contact us:
Human Resources, Phone: +49 391 8106 300