Global Product Launch Manager

Role

JOB DESCRIPTION

The Global Product Launch Manager will enhance and reinforce our marketing of innovation. This role is pivotal in improving our product launch capabilities, accelerating time to market, and increasing the percentage of New Product Development (NPD) in our overall topline. The successful candidate will lead cross-functional teams to streamline and optimize the product launch process, ensuring excellence in execution and tracking performance post-launch.

The Product Launch manager will report to our Global Vice President, Innovation & Technology.

Responsibilities

• Improve Product Launch Capabilities
• Develop and Implement Product Launch Processes:
• Define and maintain key process steps, including project leadership per phase and RACI (Responsible, Accountable, Consulted, and Informed) models, ensuring clear decision-making and accountability.
• Design and integrate structures and systems that leverage sales routines on NPD.
• Identify and cultivate critical competencies and resources required for successful product launches.
• Develop supporting tools, including performance tracking in CRM systems, gate templates, and checklists to ensure consistency and quality across all launches related to innovation marketing.
• Realize documentation for launch actors
• Learn industry best practices for successful product launches and incorporating them into future company launches,
• Synthesize best practices and practical experiences into a comprehensive Product Launch Roadbook to serve as a guide for future projects.
• Accelerate Time to Market
• Streamline Launch Processes:
• Identify and eliminate bottlenecks in the product launch process to reduce time to market.
• Work closely with R&D, Marketing, and Sales teams to align efforts and ensure timely execution of all launch activities.
• Increase NPD Rate in Overall Topline
• Enhance Product Portfolio Impact :
• Drive initiatives to increase the contribution of new products to the overall revenue.
• Develop and Execute the product launch plan
• Develop and engage a Marketing Strategy :
• Execute market research and competitive analysis to identify trends and potential challenges for new product launches.
• Use sources to identify user problems worth solving and also look at the current market landscape to see if and how other competing products solve them.
• Outline how the product will be promoted to the target audience, including the marketing channels to be used, the messaging to be conveyed, and the timing of the marketing activities.
• Understand the customer journey, identifying the touchpoints where the product can engage with customers, and crafting messages that resonate with the target audience.
• Align with the product's positioning, reinforce the product's unique value proposition and driving customer interest and engagement.
• Setting Pricing Strategy to optimize value creation
• Define the product's value proposition
• Analyze the pricing of competing products
• Establish The pricing strategy after taking care of the company's cost structure for ensuring profitability for the company.
• Improve Post-Launch Activities
• Optimize Post-Launch Processes:
• Develop and implement post-launch tracking mechanisms to capture lessons learned and continuously improve future product launches.
• Coordinate with cross-functional teams to ensure that all post-launch activities, such as customer feedback and performance analysis, are systematically addressed and integrated into future projects.
  

Requirements

• 5-year degree (marketing, business, or a related field) and at least 10 years' experience in product management, marketing, or a similar role, with a strong focus on product launches and innovation.
• Prior experience in a Manufacturing or B2B is a plus.
• Demonstrated success in improving time to market and increasing NPD contribution to topline revenue.
• Experience in managing cross-functional teams and leading change management initiatives.
• Strong project management and organizational skills.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across departments.
• Proficiency in CRM systems and other marketing tools, with experience in performance tracking and analysis.
• Strategic thinking with the ability to synthesize complex information into actionable plans.
• Ability to work in a fast-paced environment and manage multiple priorities.
• Leadership, initiative and doer.
• Analytical thinking and problem-solving.
• Adaptability and change management.
  
  

About Us

Calderys Group

Calderys is a leading global solution provider for industries operating in high temperature conditions . The Group specializes in thermal protection for industrial equipment with a wide range of refractory products, and advanced solutions to enhance steel casting, metallurgical fluxes and molding processes.

As an international business with a presence in more than 30 countries and a strong footprint in the Americas through the brand HWI, a member of Calderys, we offer our employees a world of opportunity.

With a legacy of over 150 years, and an unwavering commitment to excellence, we continue to shape our future through teamwork, customer-centricity and a proactive mindset. We are the vital partner of all high temperature industries and our purpose places sustainability and innovation at the heart of our business. It reflects our reason for existing: to support our customers building a better world through sustainable solutions.

Our values are a driving force in this purpose: We are tenacious, accountable, multicultural and authentic..

In our company, performance is recognized and learning is promoted. Our services and solutions depend upon the expertise and commitment of our employees. So we ensure that they have the scope and opportunities to develop their potential within a diverse, inclusive and collaborative setting. It is an environment for people to grow, where every day is a new day and more exciting than the last.

Calderys - Forged in legacy. Fueled by excellence.

For more information, please visit Calderys.com