Director of Ecommerce

Dustin has a long history of having ECOM at the core. In fact, the first web store was launched in 1994. Looking into the future, our goal is to become a European IT Powerhouse and online excellence is a key driver to realise the growth and margin ambitions. In fact, we have millions of visitors every month of customers looking for inspiration, advise or a specific article in our open web store.

We focus on business-to-business sales. We address our small and medium sized business customer via a consumer like experience online so Ecommerce is crucial to Dustin's success, particularly within our Small and Medium-sized Business (SMB). It is responsible for all new customer acquisitions and majority of hardware sales. Our largest customers also purchase through our open web store, boosting sales also on larger contracts.

The Ecommerce team's primary goal is to drive transactional sales and profit by attracting customers to our website, optimising their online journey to ensure high conversion rates, and providing a seamless purchasing and post-purchase experience and secure loyalisation.

If you are a person who loves driving sales and want to win as a team, then this is the place for you.

This is what makes the position as Director of Ecommerce a fun challenge

• Lead Dustin's Ecommerce team, which is central to our business, playing a crucial role in driving sales and attracting new and loyalising customers. The team comprises 33 dedicated colleagues organised into four specialised groups.
• Work closely with industry experts and professionals across six countries, adopting an agile methodology to improve web experiences and digital product offerings.
  
• Enjoy the opportunity to work closely with Dustin’s EVP SMB Nordic, Rebecca Tallmark, who offers mentorship based on her extensive experience and a leadership style focused on trust, engagement, and collaborative success.

My name is Rebecca Tallmark, and as the EVP SMB Nordic at Dustin. My leadership style is about enabling us to collaborate in order to deliver a great IT experiences to our customers and earn profit. I am committed to fostering an environment where customer focus and results orientation drive our collective success, ensuring we continue to lead in B2B online excellence and operational efficiency.

Your role & influence as Director of Ecommerce

Responsibility: We serve over 100,000 SMBs and 250,000 consumers across the Benelux and Nordic regions and expectations on us are increasing. You will be given responsibility for leading Dustin's Ecommerce, focusing on attracting and loyalising customers, optimising the online journey, ensuring high conversion rates, up-sell and cross-sell and providing a seamless purchase and post-purchase experience to drive sales and profit in our SMB segment. 

Collaboration: Together with your team, you take care of optimising Dustin's digital commerce presence and maximising customer satisfaction. You'll work closely not only with your immediate team members but also with departments such as Web Development and the E-portal team (focus on our largest customers), ensuring a cohesive strategy across all platforms.

Core activities

• Attracting and engaging customers through paid and organic traffic.
• Optimising the online customer journey to secure high conversion rates, cross-sell and up-sell.
• Managing digital product innovations and web experience enhancements to ensure a seamless end-to-end user experience.

This is what we imagine you bring

We are seeking a natural leader with proven hands-on experience in online sales. You should be someone who not only possesses a robust commercial drive but also excels in dynamic, fast-paced environments. Your readiness to act decisively and uphold what is right for our success is paramount.

Key attributes include:

• Strategic Insight: You possess a strategic mindset, capable of grasping the broader scope of our business landscape. Your pragmatic approach ensures effective decision-making, yet you're not afraid to dive into the details when needed.
• Leadership Style: Your leadership style reflects a coaching mentality, encouraging openness and curiosity among team members. You lead by example, fostering an environment of continuous learning and growth, while also inspiring boldness and action.
• Collaboration and Integrity: In addition to strong collaborative skills, you demonstrate unwavering integrity in all interactions. You prioritize teamwork and ethical standards, driving the team forward with courage and conviction.

Additionally, its important that you are

• Experienced with driving digital sales, preferably in a reseller or e-tailing environment.
• Experienced leader within E-commerce with good overall understanding of domain and how to drive performance short and long term.

What We Offer

Join us at Dustin, where we thrive in a fast-paced and ambitious environment that spans six countries and embraces diverse fields of knowledge.

• Exciting Strategic Journey: Be part of our dynamic strategic expansion that continuously seeks to drive profitable sales growth and customer experience.
• Skilled Team and Agile Practices: Work alongside a team of true specialists, benefiting from an agile way of working that adapts and evolves to meet business needs.
• International Scope: This role offers the flexibility to be based in any of our global offices. You'll collaborate internationally, maintaining frequent contact with our offices across the regions, enhancing your global perspective and reach.

What can you expect next?

We will treat your application anonymously. We expect the following steps in the recruitment process:

• Telephone screening with the Talent Partner Luma Stark
• Assessments through Assessio
• 1st interview with the hiring manager Rebecca Tallmark
• 2nd interview with the hiring team, a colleague and a case
• Background check and references

For questions about the position, please contact the recruiter Luma Stark via e-mail: [email protected]