Product marketing manager Semiconductor

Malvern Panalytical


Datum: 1 week geleden
Stad: Almelo, Overijssel
Contract type: Voltijd
Malvern Panalytical
Primary role will be to maintain and deliver a dynamic portfolio of solutions that meet the Strategic priorities of the business in collaboration with the senior product manager semiconductor. You will be responsible for developing and maintaining the roadmaps and their cross-functional interfaces and act as a Commercial Product Owner for the Ingot & Wafer orientation instrumentation used in semiconductor metrology portfolio.

What are your responsibilities?

  • Support the team to deliver a dynamic portfolio of semiconductor metrology solutions that meet the needs of our customers through active lifecycle management, including End of Manufacture/Sale and competition assessment.
  • Create and execute go-to-market plans, which includes the right mix of marketing tactics for the different stages of the buyer's journey towards our (potential) customers.
  • You will work closely with our marketing- and application colleagues to develop and deliver a launch tier model, launch-related content and work on continuous promotions for new and existing products.
  • After launch activities including tracking marketing/sales KPIs post launch such as MQLs, conversion rate, discounting, average unit price etc.
  • Support the Senior product manager to develop Product strategy & plans and the Head of Marketing for Advanced Materials to decide and recommend a product marketing strategy for your portfolio.
  • Work closely with the segment marketing manager semiconductor to explore identified markets and applications. Making use of market reports, expert opinions and insights. Assess market size & share of sales, market drivers & trends.
  • Be the VOC. Understand user applications, workflows and personas. Define value propositions & value walks. Perform win-loss analysis.

Skills Required

  • Focused on delivering results through collaboration.
  • Business acumen: understand business dynamics with fundamental financial and marketing skills to prepare business cases and drive development projects.
  • You would like to work in an international and high-tech B-2-B marketing organization.
  • Energetic and dynamic person with a problem-solving mindset.
  • Knowledge of the semiconductor industry and the drivers critical to success in serving this market.
  • Excellent communication skills, with the ability to communicate with a diverse, cross-functional, multi-level and international audience.
  • Excellent written and spoken English and appreciation of global cultures.
  • A higher degree in a relevant Business, Science or Engineering discipline.
  • Availability to frequent international travels. (+-20% of the time).

YES, I WANT THIS JOB!

Please click APPLY NOW to submit your CV and cover letter.

Hoe te solliciteren

Om op deze vacature te solliciteren, moet u machtigen op onze website. Als je nog geen account hebt, registreer je.

Plaats een CV

Vergelijkbare vacatures

HR manager

Kader Group, Almelo, Overijssel
€ 5.000 - € 7.000 per maand
3 weken geleden
Hybride Almelo, Overijssel, Nederland € 5.000 - € 7.000 per maandHR & Recruitment (Group) Functieomschrijving HR Manager Over ons Kader is hét advies- en trainingsbureau voor Asset Life Cycle Management, Technical Safety, Health & Safety, Cyber Security, Quality en Sustainability. Onze missie: het creëren van een veilige en duurzame leefomgeving om door te geven aan toekomstige generaties. We zijn daarin...
Kader Group

Medewerker Marketing & Sales

RWB Almelo, Almelo, Overijssel
3 weken geleden
Als Medewerker Marketing & Sales bepaal, plan en organiseer je structurele en projectmatige marketing- en communicatie activiteiten. Je voert marktonderzoeken uit binnen de verschillende marktsectoren, je beheert de website (WordPress) en social media en je ontwerpt flyers, brochures en (technische) documentatie. Hiervoor sta je in nauw contact met je collega’s om leuke, actuele- en interessante gebeurtenissen vast te leggen en...
RWB Almelo

Vulploegmedewerker

Aldi, Almelo, Overijssel
3 weken geleden
Echte ALDI medewerkers die dagelijks onderdeel zijn van kleine, simpele momenten die ertoe doen, momenten die het werk betekenis geven. Die voor iedereen anders zijn. Wat doe je als Vulploegmedewerker Werken als vulploegmedewerker bij ALDI in de winkel betekent, werken aan goedgevulde schappen. Zodra de vracht binnen is ga jij aan de slag met het vullen van de winkel. Dit...
Aldi