Influencer & Culture Strategist

Are you looking for a role in an international, dynamic and open environment full of opportunities? Are you looking for a marketing opportunity to make a difference and grow your skills? We are recruiting an Influencer & Culture Strategist in our Central Team in Amsterdam!

Location: Amsterdam

Hybrid model: 3-4 times a week in the office

About the position

At Upfield, we're dedicated to making people healthier and happier with our delicious, natural, plant-based nutrition products that are kinder to the planet. Leading the plant-based spreads, creams, and cheeses market with over 100 brands such as FLORA, RAMA, BLUEBAND, PROACTIV, BECEL, I CAN'T BELIEVE IT'S NOT BUTTER, COUNTRY CROCK, and VIOLIFE, we operate in over 95 countries, driven by a passion for innovation and quality.

Embrace the opportunity to become the voice and vision behind Upfield's innovative engagement and content strategies. As our Central Influencer & Culture Strategist, you will not only tell our story but also forge meaningful connections that inspire a healthier, more sustainable world. Based in the heart of Amsterdam, this role offers the chance to spearhead groundbreaking campaigns that resonate with our global audience and champion the plant-based movement.

This role is part of the Central Marketing Team which leads Upfield's holistic marketing efforts across Europe. This role will work closely with our on-the-ground teams in UK, Spain, Poland, Portugal, Sweden and more, in a leadership role providing strategic guidance and supporting in creative execution.

International experience is preferred and some travel will be required for this role.

Role Purpose:

• Provide strategic guidance for the influencer programs across Europe and help on the teams in each country elevate their influencer and content programs
• Elevate content creation programs across our brands by working hands-on with our creative agencies and team of designers.
• To harness insights on end consumer preferences and behaviours through advanced social listening and trend watching, influencing our marketing strategies and product development.
• To lead Upfield's influencer marketing initiatives, building strong relationships with key influencers in the foodservice industry, turning them into passionate brand ambassadors.

In this role, you lead our social listening initiatives using tools like Sprinklr to capture and act on consumer trends and insights and bring these to life. You utilise platforms similar to Klear for managing influencer marketing initiatives, from sourcing influencers to managing negotiations and fostering long-term partnerships. As Central Influencer & Culture Strategist you craft and implement creative campaigns that resonate with our target audience, leveraging insights from social listening and influencer feedback. Last but not least, you collaborate closely with influencers, ensuring partnerships are aligned with Upfield's values and marketing objectives.

So, what does it take to be successful in this role?

• A passion for social trends, food and beverage marketing and a love for creative marketing.
• Demonstrated experience in influencer marketing, including sourcing influencers, managing negotiations, and building brand ambassador relationships.
• Content creative skills related to Instagram and TikTok
• A passion for hands-on experience executing within the social media space for global brands
• Proficiency with social listening and trend analysis, ideally experienced with tools like Sprinklr and platforms for influencer marketing management.
• Strong analytical skills for measuring and optimizing influencer campaign performance.
• A passion for plant-based nutrition and a creative, strategic approach to social media marketing.

What's next

If this position sounds interesting, please hit the apply button now! Please also submit your portfolio of work.

If you have additional questions, you can send me, Alice Graca, a WhatsApp message on +31 627202168. The deadline to apply is the 20th of April. The first interview will take place between the 20th and 29h of April, the second Interview will be first week of May. For final candidates a meeting with our CMO is required as the final interview.

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Upfield is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Upfield is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Upfield. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.

#LI-HYBRID