Global Content Marketeer

Gradyent


Datum: 1 week geleden
Stad: Rotterdam, Zuid-Holland
Contract type: Voltijd
Gradyent

At Gradyent we're looking for a Global Content Marketeer to join our team.

Full-time · Rotterdam

About Gradyent

Providing heating and cooling for homes, buildings and industry accounts for roughly 50% of global energy consumption. Smart production, exchange and consumption of heat in heating grids is the most significant opportunity for cities and industries to decarbonise. Yet, as heating grids transform towards renewables, they become increasingly complex and require a new approach to control and design.

Gradyent is a leading software provider that helps cities and heavy industry decarbonise faster by digitising, optimising, and transforming their heat networks with our Digital Twin.

We are scaling the platform globally and looking for a Global Content Marketer to join our marketing team

What you will do

You will apply your marketing skills to work on one of the biggest challenges of our time, reducing CO2 emissions, in an international and ambitious climate tech scaleup.

Your will make and share appealing content for our target audience across multiple regions: DACH, Nordics, Central Europe, and soon outside of Europe. Our clients are large district and industrial heating companies, such as E.ON, Eneco, Ennatuurlijk, Helen, Nobian, Uniper, Veolia and Wien Energie.


The aim of the content is to make them aware of, and to educate them on, how our real-time Digital Twin Platform enables them to optimise, decarbonise and transform their heating grid. You’ll enjoy a lot of creative freedom and ownership in developing new content formats and processes to make our content scale further.

It is both a strategic/tactical role as well as executional/operational. The emphasis is on the latter and there will be more time for the first when the team grows.

The team

As our Global Content Marketer, you will be part of Gradyent’s international marketing team, that currently consists of a B2B marketeer, a growth marketeer and a marketing intern as well as several freelancers in design, copywriting and website development – but we’re growing quickly. You will also closely work together with the product market lead, customer success and the regional business development team. You’ll be reporting into the Head of Marketing & Communications.

Our wider team consists of 90+ energy specialists, engineers, data scientists and top-tier consulting alumni and we have two offices: in Rotterdam and in Berlin. We’re backed by investors Capricorn Partners, Eneco, ENERGIIQ, and Helen Ventures.

Responsibilities

Operational/Executional:

  • Make appealing content (together with customer success, product marketing, business development, copywriting and design, and making use of generative AI) that fits the target audience behaviour, needs and questions (eg. customer stories, Linkedin posts, website articles, product leaflet)
  • Develop and launch stories of how our customers, innovative heating companies, already use smart software to optimise and decarbonise their grids
  • Project management for launches and campaigns, coordinating between product marketing, customer success, growth, copywriting & design and customers
  • Own our company Linkedin channel, making posts and Linkedin campaigns
  • Add new content to the website
  • Work on branded presence at sector events

Strategic/Tactical:

  • Participate in creating the content strategy and scalable content management systems
  • Oversee and amplify our key copy and brand - ensuring brand consistency across the channels
  • Further develop the website structure, key message, content and functionality
  • Coach junior and mid-level marketeers and freelancers in the team
  • Set up content marketing in new markets (Industry, Cooling, US/Canada)

What You Bring

  • ~4-8 years relevant hands-on experience, of which 2+ years in B2B SaaS startup/scaleup
  • Preferably having worked with/at high annual contract value (ACV) SaaS and a strong affinity with technology
  • Native or business proficient in English (knowledge of German or Scandinavian languages is a plus)
  • Strong Linkedin experience (both organic and paid); Keeping your overall knowledge of Linkedin up to date and coaching others in the team is something you do intrinsically
  • Proficiency with website CMS, preferably Storyblok or Hubspot (or comparable)
  • You’re very organized with solid project management skills
  • Ability to develop and drive new processes to increase efficiency or scalability
  • Keen eye for design and basic knowledge of design tools like Canva
  • Experience with coaching junior team members, guiding agencies and working cross functionally
  • Possession of soft skills to thrive and enjoy a high-paced scale up environment
  • Positive, dynamic/high-energy and flexible personality, the ability to cope with changing scopes and solid problem-solving skills
  • Proactive, entrepreneurial, results-oriented attitude with the ability to work effectively in a fast-paced organisation
  • Able to work independently whilst aligning with the broader team on goals & expectations. Open to give and receive feedback
  • You’re able to maintain a high quality of work while keeping speed – While you want to have the goal and strategy straight, you’re geared toward action

What We Offer:

  • Being part of a very ambitious scale-up phase: raised Series A from an international consortium of investors in the sustainable energy industry, on the path to series B
  • The chance to have a direct impact on sustainability and energy transition
  • An international, inspiring environment of brilliant, fun, creative professionals. A fast, dynamic and high-performance culture open to new ideas and full of learning opportunities
  • Team lunches at our Rotterdam Headquarters and the possibility to work from home a few days a week
  • A competitive salary with a variable incentive (SAR) on top
  • An excellent benefits package and fantastic team events

Hoe te solliciteren

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