Digital Merchandiser

At Kids2, we’re really good at what we do. And when we’re great at our jobs, we help parents be great at their jobs Parenting is demanding, and that’s where we come in. We want to reimagine how brands can make it easier for early stage parents – not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles No matter our title or department, at Kids2, our job is to create more tiny wins for parents, so they can create bright futures for their little ones. That’s a big task! We’re serious about what we do, AND we love to have fun. Our team is hardworking, entrepreneurial, and passionate about helping families create millions, if not billions of tiny wins SUMMARY The Digital Merchandiser supports maximizing the exposure and performance of the Kids2 online portfolio by ensuring execution of digital content for assigned customers. This includes executing upon above the fold and below the fold content, including digital imagery, videos, descriptions, product information, comparison charts, search and keyword optimization, navigation, architecture, and ratings & reviews. This role is also responsible for helping to develop the online merchandising strategy and analyzing and reporting on our digital shelf execution versus the competition leveraging a variety of tools, including but not limited to retailer data, Profitero, and Salsify PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS:

• Primary responsibility is optimizing the digital shelf on assigned retail desktop, mobile and tablet platforms, including digital assets and product information in a consumer relevant way to drive conversion with our brands.
• Ongoing tracking, management and improvements of retailer’s and internal perfect page scorecard
• Ongoing optimization of retailer’s brand page through new merchandising, focused efforts on hero items based on promotional events, new launches, in stock levels etc.
• Support the Account Managers in building a digital merchandising strategy and plans in collaboration with key retailers in order to drive awareness of our brands & products, improve portfolio visibility and conversion.
• Monitor and analyze our portfolio and competitor digital shelf execution and strategy around key criteria: content quality (above the fold, below the fold, key words, product titles), integrity, availability, placement & search, and pricing.
• Manage new item setup, content and image uploads to assigned retailer platforms, in consistent manner for our entire portfolio (varies by account whether API feed or manual uploads).
• Be internal Sales expert for PIM platform (e.g., Salsify) and customer partnership.
• Define and coordinate the execution of the digital merchandising strategy on retailer’s websites and coordinate search principles and tools, including design and execution of cross-sell / upsell activities.
• Explore and anticipate new digital merchandising trends and winning tactics, partnering with customer teams and marketing to evolve digital content development and execution to ensure we provide the best experience to our shoppers.
• Support and educate Account Managers and Marketing with retailers search engine development and best practice. Maintain an active awareness on industry trends as well as search best practices and ensure ongoing keyword strategy development and optimization.
• Responsible for the development and execution of digital merchandising execution. These execution plans and strategies must be aligned with business stakeholders and key retailers, such as Amazon.
• Perform quarterly productivity scrub and profitability analysis to inform assortment go-forward strategy.
• Other online ad hoc support as needed.

QUALIFICATIONS & EXPERIENCE

• Experience in managing brand portfolios of products online.
• Commercial understanding of eCommerce
• Experience in core business metrics and how these can be influenced through online merchandising.
• Ability to benchmark market best practices in search, placement, content and merchandising.
• 2 year(s) of experience in the Consumer-Packaged Goods industry and in the digital space.

EDUCATION & SKILLS

• Bachelor's degree from a four-year college or university in a business-related discipline (Marketing, Sales, Business Administration, eCommerce or related field).
• Must be fluent in written and spoken English
• Good communication skills to educate & report across all key metrics.
• Balanced analytical/conceptual skills to understand and then optimize page performance.
• Proven project management skills, attention to detail and exceptional organizational skills.
• Comfortable working in a variety of digital/eCommerce platforms (e.g., Amazon Vendor Partner’s Online, Profitero, Salsify).
• Ability to view data (marketing and merchandising) through the lens of a shopper.
• Can work effectively and efficiently in a fast-paced work environment.
• Other skills needed within this role are creativity, organization, detail oriented, and a self-starter.
• Customer focused role and requires a high degree of autonomy in a constantly changing environment.

CERTIFICATES, LICENSES, REGISTRATIONS

• None required.

COMPUTER/TYPING SKILLS

• Must be proficient in PowerPoint, Excel and Word.

PHYSICAL DEMANDS

• While performing the duties of this job, the employee is regularly required to sit; have flexible use of hands; and talk or hear.
• The employee is occasionally required to stand, walk, and reach with hands and arms.
• The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, and color vision.

WORK ENVIRONMENT

• General office environment.

We offer competitive pay, flexible hours, and generous benefits. Plus, to keep things fun (because we are all kids at heart), we offer a host of team member activities and philanthropic efforts throughout the year and company-wide awards and recognition for a job well done! Check out our website at www.kids2.com and our social media pages on LinkedIn, Facebook and Instagram for more information and open positions in the career section Drug Free Workplace M/F/D/V