Consumer Marketing Director Portfolio Excellence

Job Title

Consumer Marketing Director Portfolio Excellence

Job Description

Job title:
Consumer Marketing Director Portfolio Excellence

Your role:

• Leading Portfolio Go-to-Market strategy & define commercial guidelines

  • Create and drive dedicated commercial strategies for the existing and new portfolio (referred to as consolidated portfolio) to win with our consumers, shoppers in the regions. Defines go-to-market requirements to play and win in each category, including defining NPI criteria for launch, prepare and handshake launch and GTM plan with regions

  • Defines global portfolio channelization for consolidated portfolio, including top retailers, (ZBA), by understating key price points, role of each customer, commercial strategy, among others in all key regions, as a part of go-to-market plan

  • Establish business category commercial guidelines & KPIs along key business success drivers including distribution guideline (wider, deeper and visible distribution), pricing strategy and promo guidelines.

• Leading business category commercialization and value maximization strategy

  • Ensure the delivery of maximum value of the consolidated portfolio, driving strategic choices, enabler required to deliver targets and securing the right levels of investments (Sufficient and Efficient A&P allocation) for key enablers with X-Geo prioritization on budget

  • Monitor competitive commercial and promotional landscape, revise strategy when needed and establish counterattack plans to continue to drive business category growth.

  • Drives new business development within business category (portfolio, market, channel, retailer).

• Leading category performance management

  • Lead performance review with the regions and create, follow-up action plans along key business drivers.

  • Improve portfolio health (SKU efficiency, C-tail management, R&R) in coordination with BPL.

  • Plan and coordinate key sales moments for the business category including right portfolio, price points and global promo strategy for the business category based on a solid understanding of promo effectiveness to support markets on promo calendar planning.

  • Collaboration with S&OP team: lead long term sales planning, LV/USP review and leads stock allocation in case of shortage.

You're the right fit if:

• Min. 10 years of experience in the areas of brand/product management and business development.

• Demonstrated strong focus on designing successful go-to-market strategies in regional or global level.

• Experience in category is critical (personal care, male grooming).

• A Master's degree in a relevant field is required.

• Entrepreneurial spirit, good commercial understanding, and a proven track record of getting things done.

• Demonstrated strengths in analytical thinking, data analysis and problem-solving. Demonstrated ability to read and understand consumer insights.

• Ability to lead by influence; executive presence required.

About Philips
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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.