B2B (Online) Campaign Marketer

What does the job function entail?

Our marketing team was established less than two years ago, and it's still in the process of maturing and becoming a well-oiled machine. What we need right now is a skilled builder to help us elevate our marketing strategies and outreach to customers.

Navigating Our Complex Industry:
The healthtech industry is known for its complexity, with constant changes taking place. Understanding how our products align with market needs requires delving deep into highly technical subjects. Simultaneously, it's important to note that in healthcare, a short-term approach spans three years. Thus, we're seeking an individual who can strike a balance between moving swiftly and exercising patience.

Brand Recognition:
We've cultivated strong relationships within the development community that utilizes the FHIR standard. Additionally, we have a clear understanding of our target market and what messages we want to convey to them. However, the decision makers are not always developers. Connecting with this audience is a significant challenge, particularly in the US, which is a new market for us. While they are familiar with FHIR, our brand, Firely, remains relatively unknown. We need someone who can devise strategies to secure a position among the vendors our audience considers when seeking solutions.

What does success look like in this role?
Defining success in this role is a journey of continuous discovery. In the initial six months, success isn't primarily about generating leads, but rather focuses on achieving concrete milestones, adapting based on what we learn, and persevering through challenges. It's important to acknowledge that this role can be demanding as we work to reach our audience. It's about celebrating the small victories along the way.

In the longer term, around three years from now, success will be characterized by the quality of leads generated and the ability to assist our sales team in closing deals. An optimistic and resilient mindset will be invaluable in achieving these objectives.

This is what you will be doing:
As an online campaign marketer, you play a crucial role in achieving Firely’s ambitious growth targets. You create and manage our campaigns – both ad hoc and always on – that guide our main buyer personas through their buying journey. You know how to attract them and how to keep interacting with them, until the moment that they are interested in having a conversation with our sales colleagues.

• Creating campaigns to attract and convert new prospects. Based on a thorough understanding of customer insights, you decide on the messaging, assets (both products and content), and media channels needed to achieve our goals.
• Online advertising. You manage our Google Ads and LinkedIn Advertisement accounts. You continuously optimize our campaigns, keep track of the budget and decide on any new channels that should be added (or removed).
• Website optimization. You are in charge of our website since this is one of the main assets in all our (online) campaigns. You monitor website behavior, you optimize conversion and you adjust information on the website when needed.
• Nurture campaigns. You build and manage our nurture campaigns in Hubspot with the key purpose of improving engagement and enriching our database. You will use leadscoring as an instrument to warm up prospects and hand them over to sales when they are hot enough for follow-up.

• Collaborate with sales & product. Although we believe that you will have some pretty awesome ideas yourself, you will collaborate a lot with our product owners and sales professionals to get the latest customer insights and understand the crucial details of the solutions we offer.
• Sparring partner for the Head of Marketing. Whether it is an operational complicated issue or a strategic dilemma, our Head of Marketing loves to have a second marketing brain available to think along.

Who are we looking for?

• This position is only available to people who are already authorized to work in the Netherlands
• B2B experience is essential
• The ideal person for this role is strategic, analytic, and hands-on
• Hybrid in Amsterdam, fluent in English
• Your cover letter is important for this role

Firely’s marketing team is a small and ambitious team with a broad – typical B2B – marketing responsibility that ranges from inspiring the world with educational health technology copy to generating leads for our sales team. Our target audience consists of HealthTech companies, healthcare providers, and (national) health organizations. With activities like lead generation, online marketing, website optimization, product marketing, and much more, we try to inspire our target audience every day to be in touch with us and discuss how Firely can help them

Requirements for the job:

• Minimum 5 years of experience with creating campaigns (briefing and execution)
• Minimum 2 years of experience with managing online advertising accounts
• Familiar with all aspects of B2B marketing (buyer personas, buying journeys, content marketing, lead generation, sales collaboration, marketing automation etc.)
• Analytical skills to easily work with key metrics and dashboards

• Strategic enough to overthink a proper plan, pragmatic enough to experiment and just do it.
• Proactively explores new initiatives to achieve the marketing goals.
• Familiar with Hubspot, WordPress, the Google Suite, LinkedIn Advertising, Hotjar.
• Background in tech or software industry. Knowledge of the healthcare sector is a big plus
• Fluent in English, spoken as well as written

• Located close enough to Amsterdam to visit the Firely office at least once a week.

What we offer:

What is it like to work with this team?

Structured and Manageable Tasks:
Your day begins by checking our marketing boards and Jira board. We operate in sprints, making the workload highly manageable. You'll find a diverse range of tasks, such as creating landing pages for nurture campaigns, designing e-books in collaboration with our design team, and optimizing online US campaigns.

Hands-On and Tactical:
When it comes to campaign optimization, you won't just analyze data and delegate tasks. You'll be hands-on, creating images or writing copy when needed. We value tactical expertise and the ability to make things happen.

Collaboration and Communication:
Expect regular check-ins with the marketing team to share progress during the sprint. You'll also have opportunities to engage with internal and external stakeholders. Your daily interactions with Martine, our Head of Marketing, will be instrumental as you both collaborate on strategic discussions.

Team Dynamics:
Firely fosters an open and flat organizational culture. There's no rigid hierarchy, and your input matters. Your role involves working closely with various teams, particularly product owners, to create compelling web content that resonates with our audience.

• An ambitious marketing plan offering you plenty of opportunities to create true value with great content
• The opportunity to be part of an innovative movement within healthcare technology

• An important role in an informal company where curiosity and innovation are encouraged
• A 1-year contract to start with and the intention to turn this into a permanent contract after the first year.
• A bunch of friendly colleagues with a shared goal of applying technology for the good of healthcare
• A cozy office close to Amsterdam Central Station
• Flexible hours and the option to work hybrid

About us

Be part of the revolution in Health Informatics!

Firely is a digital healthcare scale-up. We specialize in software and services in healthcare and research. The company is one of the initiators of HL7 FHIR (pronounced “fire”), a new international standard for information exchange in healthcare. By making health data more accessible, Firely helps developers worldwide build apps that ultimately benefit patients. Our customers are healthtech vendors, care providers, payers/insurance companies, governments, and health agencies in Europe and the US

Firely is a group of software engineers, support engineers, FHIR consultants, and a commercial team. Our head office is based in Amsterdam (the Netherlands), our international team works from Europe and the US

An important part of our activities is the involvement in the development of both the FHIR standard itself and FHIR tooling and open-source libraries. Besides that, we are the organizers of FHIR DevDays, and founding member of the FHIR Business Alliance (FHIRBall). We live and breathe FHIR, we talk FHIR to our computers, our colleagues, and even our friends which … frankly … drives them crazy! Working with Firely means working with FHIR, building software, and doing consultancy in an international team. It means FHIR DevDays. It means being part of the FHIR revolution. If you have the curiosity, passion, and collaborative spirit, work with us, and let's fire it up together!

Listen more to what our CTO, Ewout Kramer says about FHIR

APPLY NOW

Apply by clicking on the 'apply for this position' button below. Please make sure you send us your CV and a motivation letter

Our Commitment to Equality
Firely is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran Status, or any other characteristic protected by law