Senior Brand and Customer Manager (Oncology)

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MSD’s Human Health (HH) Division abides by a “patient first, profits later” ideology. Results-driven and ambitious, this team of individuals represents a functional balance between meeting company objectives and the needs of people around the world. The division is comprised of sales and marketing professionals who are passionate about their role in bringing MSD's prescription medicines, vaccines, and other medical products to our customers worldwide. Senior B&C manager responsible for developing, monitoring and innovatively refining in-country marketing activities and strategies for certain products to increase market penetration and profitability. To do this, he/she ensures country alignment with global and regional brand strategy and planning. Analysis market trends and develops product positioning and growth strategy. Specific responsibilities include:
Lead development of annual strategic and monthly operational brand planning in-country, taking into account in-depth understanding of customer and patient needs, the market environment (including competitive intelligence), resource availability and strategy and planning standards Leads development, execution, refining of marketing plans to meet sales and share results, optimizing available resources Actively analyze key competitors’ performance and market place and identify key measures to assess plan performance at the market, segment, and customer levels, taking into account key drivers of customer and consumer behavior Establish and maintain strong working relationships with key customers and top opinion leaders. Identify and lead execution of key opinion leaders development program, in support of in-country brand planning Ensure cross functional work with strategy and planning Brand team, Sales & Commercial, Medical Affairs department, purchasing and finance departments, key opinion leaders Lead launch activities on the new products Actively take part in developing and implementing the Product Selling concept
Qualifications, Skills & Experience:
University degree Successful working experience no less than 3 year as a (Senior) Brand & Customer Manager Experience in launching new product(s) Experience in retail and hospital sales, Regional reimbursement system is an advantage Thorough understanding of product life-cycle Excellent communications skills Initiative, strategic thinking and creative problem solving approach Excellent analytical and planning skills Advanced English
Your role at MSD is integral to helping the world meet new breakthroughs that affect generations to come, and we’re counting on your skills and inventiveness to help make meaningful contributions to global medical advancement. At MSD, we’re inventing for life.
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Дата публикации вакансии
17 сентября 2020

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