Regional Marketing Execution Manager (Immediate consumption)

Coca-Cola HBC Russia
Уровень зарплаты
от По договоренности
Москва

ABOUT THE ROLE Regional IC (Immediate consumption) Marketing execution manager role is to connect cascaded down Country IC channel strategies into strong regional execution plan based on subchannel’s and territories specifics, following the guidelines coming from Country Picture of Success (Merchandising standards, zoning, POP and equipment type per zone, pricing compliance). Reporting to the Marketing Execution Manager, this role will work on guiding disciplined in-store execution of national activities. In this role you will work closely with key business stakeholders: Regional IC Sales Manager, Central Office HORECA and OTG Marketing teams. The objective is to drive sustainable IC Channel development and growth of share and quality execution within. KEY RESPONSIBILITIES
Contributes to the co-creation and cascading down of the annual regional BP:
split key initiatives (unforgivables, permanent equipment, fully funded activities) per subchannel, TOP IC LKA customers, commercial areas support Commercial sales managers and IC leaders on territories to cascade down annual BP to BD level during Commercial areas BP cascading down sessions adopt and present customer marketing plans during annual negotiation campaigns with TOP 3 LKA IC customers review BP targets achieving and corrective action plan developing on Monthly BPMS meetings
Contributes to achieve Unforgivables execution targets:
split regional targets by months, by commercial sales areas to aligned with Regional IC sales Manager support Regional IC sales Manager to cascaded down targets to IC supervisors’ level review results based on RED & SAP reporting and develop corrective actions on weekly sales & marketing meetings
Contributes to translation of zoning principles and achievement of permanent equipment execution targets:
split regional targets by months, by commercial sales areas to aligned with Regional IC sales Manager support Regional IC sales Manager to cascaded down targets to IC supervisors’ level review results based on SAP & RED reporting (equipment numbers & coverage, zoning vs PicOS, warehouse stocks) and develop corrective actions on weekly sales & marketing meetings run market visits to get feedback on equipment (functionality, ergonomics, attractiveness) & communicate to Central Support Office
Contributes to Fully Funded cascading down and achieve execution targets:
split regional targets by months, by commercial sales areas to aligned with Regional IC sales Manager develop regional Fully Funded roll-out plan lead IC supervisors briefing and samples providing on weekly IC meetings review results based on SAP & RED reporting (POP availability, displays number, warehouse stocks) and develop corrective actions on weekly sales & marketing meetings run market visits to get feedback on POP & communicate to Central Support Office
Maps and Identifies IC Channel Regional opportunities and calculates Size of the prize for TMA Actively searches for region best practices and ideas from other industries and regions for re-applying Runs risk assessment and designs contingencies planning for Regional IC channel programs and by ensuring zero business losses SPOC for Regional IC Sales Manager, HORECA Marketing Manager, OTG Marketing Manager and Regional Marketing Execution Manager on daily level Responsible for the personal development and growth, manages with discipline PDF processes (career planning as well as IDP)
ABOUT YOU IN THIS ROLE Qualifiers:
University diploma
Fluent English 3 years comparable experience in large, complex, multi-channel organizations
Criteria for success:
Able to cascade down strategies into clear actions Leads high performance teams and engages team members around a common vision with a sense of belonging, inspires strong results delivery Leads by example and acts as ower Curious to understand more and passionate to bring the current status levels up Positive change agent and excellent in situational leadership Excellent ability to communicate effectively at all levels including Executive team High analytics skills Deep understanding IC market trends and channel specifics
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Дата публикации вакансии
23 ноября 2020



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